Social Media KPI: Follows

Overview

Follows are an essential key performance indicator (KPI) within Social Media metrics, particularly for social media platforms that use a follower-based model such as Instagram, Twitter, LinkedIn, and Facebook. 'Follows' refers to the number of users who have chosen to follow your account, hence subscribing to see your content in their feed regularly.

The 'Follows' metric is indicative of your brand’s popularity, reach, and influence on social media. A high number of followers usually suggests that your content is of value to a substantial audience, leading to better visibility and increased potential for engagement.

How to Calculate

The calculation for 'Follows' is quite straightforward as most social media platforms automatically track and display the number of followers on your account. The location and visibility of this count may differ from platform to platform but is usually prominently displayed.

The formula to calculate the number of follows is as follows:

Follows = Total number of users following an account

By regularly tracking this KPI, businesses and marketers can measure the growth and reach of their social media presence. A steady increase in follows can often correlate to the success of social media strategies and campaigns. However, it's important to pursue quality, engaged followers to foster a genuine community around your brand.