Social Shares - A Key Content Management KPI

Social Shares is a fundamental Key Performance Indicator (KPI) in the Content Management category. This metric assesses the number of times your content has been shared by users on various social media platforms.

What are Social Shares?

Social Shares refer to the act of users disseminating your content within their social networks. This includes sharing of blog posts, articles, videos, images, infographics, and more on platforms like Facebook, Twitter, LinkedIn, Instagram, etc.

A high number of Social Shares can signal that your content is engaging, valuable, or relatable to your audience, enough so that they choose to share it with others. It also extends the reach of your content beyond your immediate audience, potentially attracting a broader audience or even going viral.

Calculating Social Shares

Calculating Social Shares involves tallying the total number of times a specific piece of content has been shared on social media.

Social Shares = Total number of times a piece of content is shared on social media platforms

It's important to note that this calculation typically requires the use of social media analytic tools which can track and differentiate shares on different platforms.

By tracking the Social Shares metric, businesses can gain insights into the level of user engagement and the effectiveness of their content on social media, providing crucial information for refining their content management strategies.