Shares - A Key Content Management KPI

Shares is a vital Key Performance Indicator (KPI) within the category of Content Management. This metric quantifies the number of times your content has been shared by users across various platforms.

What are Shares?

Shares refer to the act of users distributing your content within their network on various platforms including social media, email, or websites. This could include blog posts, articles, videos, infographics, and more.

The number of Shares can provide insights into how engaging and valuable your content is to your audience. High Shares suggest that your content resonates with your audience to a degree that they are motivated to share it with others.

Calculating Shares

Calculating Shares involves counting the total number of times a specific piece of content has been shared.

Shares = Total number of times a piece of content is shared

Please note that tools that provide social sharing metrics or built-in functionalities on many social media platforms typically track this.

By tracking the Shares metric, businesses can evaluate the virality and effectiveness of their content in engaging their audience, providing valuable insights for refining their content management strategies.